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Marketing and social influences, hospital branding, and medical tourists' behavioural intention: Before‐ and after‐service consumption perspective.

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Bibliographic Details
Title: Marketing and social influences, hospital branding, and medical tourists' behavioural intention: Before‐ and after‐service consumption perspective.
Authors: Cham, Tat‐Huei1 jaysoncham@gmail.com, Lim, Yet‐Mee1 limym@ucsiuniversity.edu.my, Sigala, Marianna2 marianna.sigala@unisa.edu.au
Source: International Journal of Tourism Research. Jan2022, Vol. 24 Issue 1, p140-157. 18p.
Database: Business Source Ultimate
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Description
ISSN:10992340
DOI:10.1002/jtr.2489