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Early Cost Realization and College Choice.

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Bibliographic Details
Title: Early Cost Realization and College Choice.
Authors: Yoon, Haewon1 (AUTHOR) haeyoon@iu.edu, Yang, Yang2 (AUTHOR) yang.yang@warrington.ufl.edu, Morewedge, Carey K.3 (AUTHOR) morewedg@bu.edu
Source: Journal of Marketing Research (JMR). Feb2022, Vol. 59 Issue 1, p136-152. 17p. 7 Graphs.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437211026337