The Bigger Picture: Combining Econometrics with Analytics Improves Forecasts of Movie Success.
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| Title: | The Bigger Picture: Combining Econometrics with Analytics Improves Forecasts of Movie Success. |
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| Authors: | Lehrer, Steven F.1,2 lehrers@queensu.ca, Xie, Tian3 xietian001@hotmail.com |
| Source: | Management Science (INFORMS). Jan2022, Vol. 68 Issue 1, p189-210. 22p. |
| Database: | Business Source Ultimate |
| ISSN: | 00251909 |
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| DOI: | 10.1287/mnsc.2020.3911 |