Enabling Cocreation With Transformative Interventions: An Interdisciplinary Conceptualization of Consumer Boosting.
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| Title: | Enabling Cocreation With Transformative Interventions: An Interdisciplinary Conceptualization of Consumer Boosting. |
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| Authors: | Bieler, Martin1 (AUTHOR) martin.bieler@unisg.ch, Maas, Peter1 (AUTHOR), Fischer, Lukas1 (AUTHOR), Rietmann, Nele2 (AUTHOR) |
| Source: | Journal of Service Research. Feb2022, Vol. 25 Issue 1, p29-47. 19p. |
| Database: | Business Source Ultimate |
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| ISSN: | 10946705 |
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| DOI: | 10.1177/10946705211003676 |