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Effective Small and Medium-Sized Enterprise Import Strategy: Its Drivers, Moderators, and Outcomes.

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Bibliographic Details
Title: Effective Small and Medium-Sized Enterprise Import Strategy: Its Drivers, Moderators, and Outcomes.
Authors: Leonidou, Leonidas C.1 (AUTHOR) leonidas@ucy.ac.cy, Palihawadana, Dayananda2 (AUTHOR) dp@lubs.leeds.ac.uk, Aykol, Bilge3 (AUTHOR) bilge.aykol@deu.edu.tr, Christodoulides, Paul4 (AUTHOR) paul.christodoulides@cut.ac.cy
Source: Journal of International Marketing. Mar2022, Vol. 30 Issue 1, p18-39. 22p. 5 Charts.
Database: Business Source Ultimate
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ISSN:1069031X
DOI:10.1177/1069031X211064278