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Timing Market Entry: The Mediation Effect of Market Potential.

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Bibliographic Details
Title: Timing Market Entry: The Mediation Effect of Market Potential.
Authors: Islam, Towhidul (AUTHOR), Meade, Nigel (AUTHOR), Sood, Ashish (AUTHOR)
Source: Journal of International Marketing. Mar2022, Vol. 30 Issue 1, p40-54. 15p. 6 Charts, 1 Graph.
Database: Business Source Ultimate
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Description
ISSN:1069031X
DOI:10.1177/1069031X211068072