NEW H2H MARKETING PARADIGM IN RESPONSE TO THE GREAT CRISIS OF TRUST.
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| Title: | NEW H2H MARKETING PARADIGM IN RESPONSE TO THE GREAT CRISIS OF TRUST. |
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| Authors: | Jevtić, Adrijana1 ajevtic@tfbor.bg.ac.rs, Riznić, Dejan1, Milovanović, Goran2 |
| Source: | Proceedings of the International May Conference on Strategic Management. 2021, Vol. 17 Issue 1, p342-352. 11p. |
| Database: | Business Source Ultimate |
| ISSN: | 26200597 |
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