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NEW H2H MARKETING PARADIGM IN RESPONSE TO THE GREAT CRISIS OF TRUST.

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Title: NEW H2H MARKETING PARADIGM IN RESPONSE TO THE GREAT CRISIS OF TRUST.
Authors: Jevtić, Adrijana1 ajevtic@tfbor.bg.ac.rs, Riznić, Dejan1, Milovanović, Goran2
Source: Proceedings of the International May Conference on Strategic Management. 2021, Vol. 17 Issue 1, p342-352. 11p.
Database: Business Source Ultimate
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Header DbId: bsu
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PubType: Conference
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  Data: NEW H2H MARKETING PARADIGM IN RESPONSE TO THE GREAT CRISIS OF TRUST.
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      – Code: eng
        Text: English
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      Pagination:
        PageCount: 11
        StartPage: 342
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      – TitleFull: NEW H2H MARKETING PARADIGM IN RESPONSE TO THE GREAT CRISIS OF TRUST.
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            NameFull: Jevtić, Adrijana
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            NameFull: Riznić, Dejan
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            NameFull: Milovanović, Goran
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              Text: 2021
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