To donate or not to donate? How cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes.
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| Title: | To donate or not to donate? How cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes. |
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| Authors: | Dalman, M. Deniz1 (AUTHOR) m.dalman@gsom.spbu.ru, Ray, Subhasis2 (AUTHOR) mail.sray@gmail.com |
| Source: | Management Research Review. 2022, Vol. 45 Issue 4, p524-544. 21p. |
| Database: | Business Source Ultimate |
| ISSN: | 20408277 |
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| DOI: | 10.1108/MRR-04-2020-0240 |
