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To donate or not to donate? How cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes.

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Bibliographic Details
Title: To donate or not to donate? How cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes.
Authors: Dalman, M. Deniz1 (AUTHOR) m.dalman@gsom.spbu.ru, Ray, Subhasis2 (AUTHOR) mail.sray@gmail.com
Source: Management Research Review. 2022, Vol. 45 Issue 4, p524-544. 21p.
Database: Business Source Ultimate
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