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Machine Learning for Creativity: Using Similarity Networks to Design Better Crowdfunding Projects.

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Bibliographic Details
Title: Machine Learning for Creativity: Using Similarity Networks to Design Better Crowdfunding Projects.
Authors: Wei, Yanhao "Max"1 (AUTHOR) yanhaowe@usc.edu, Hong, Jihoon2 (AUTHOR) jihoon.hong@asu.edu, Tellis, Gerard J.3 (AUTHOR) yanhaowe@usc.edu
Source: Journal of Marketing. Mar2022, Vol. 86 Issue 2, p87-104. 18p. 1 Diagram, 10 Charts, 2 Graphs.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429211005481