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Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design.

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Bibliographic Details
Title: Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design.
Authors: Dew, Ryan1 ryandew@wharton.upenn.edu, Ansari, Asim2 maa48@gsb.columbia.edu, Toubia, Olivier2 ot2107@gsb.columbia.edu
Source: Marketing Science (INFORMS). Mar/Apr2022, Vol. 41 Issue 2, p401-425. 25p.
Database: Business Source Ultimate
Description
ISSN:07322399
DOI:10.1287/mksc.2021.1326