Tainted by Stigma: The Interplay of Stigma and Moral Identity in Health Persuasion.
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| Title: | Tainted by Stigma: The Interplay of Stigma and Moral Identity in Health Persuasion. |
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| Authors: | Achar, Chethana1 (AUTHOR) chethana.achar@kellogg.northwestern.edu, Dunn, Lea H.2 (AUTHOR) leadunn@uw.edu, Agrawal, Nidhi3 (AUTHOR) nidhia@uw.edu |
| Source: | Journal of Marketing Research (JMR). Apr2022, Vol. 59 Issue 2, p392-410. 19p. 1 Color Photograph, 1 Chart, 2 Graphs. |
| Database: | Business Source Ultimate |
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| ISSN: | 00222437 |
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| DOI: | 10.1177/00222437211060854 |
