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Tainted by Stigma: The Interplay of Stigma and Moral Identity in Health Persuasion.

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Title: Tainted by Stigma: The Interplay of Stigma and Moral Identity in Health Persuasion.
Authors: Achar, Chethana1 (AUTHOR) chethana.achar@kellogg.northwestern.edu, Dunn, Lea H.2 (AUTHOR) leadunn@uw.edu, Agrawal, Nidhi3 (AUTHOR) nidhia@uw.edu
Source: Journal of Marketing Research (JMR). Apr2022, Vol. 59 Issue 2, p392-410. 19p. 1 Color Photograph, 1 Chart, 2 Graphs.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Apr2022, Vol. 59 Issue 2, p392-410. 19p. 1 Color Photograph, 1 Chart, 2 Graphs.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1177/00222437211060854
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 392
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      – TitleFull: Tainted by Stigma: The Interplay of Stigma and Moral Identity in Health Persuasion.
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            NameFull: Achar, Chethana
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            NameFull: Dunn, Lea H.
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            NameFull: Agrawal, Nidhi
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              Text: Apr2022
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              Y: 2022
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              Value: 59
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