Live-Streaming Consumer Experience; the Future of E-commerce and Digital Marketing in Africa: Evidence from China.

Saved in:

Bibliographic Details
Title:	Live-Streaming Consumer Experience; the Future of E-commerce and Digital Marketing in Africa: Evidence from China.
Authors:	Clement, Addo Prince^1,2 prince@std.uestc.edu.cn, Bakabbey, Kulbo Nora² norakulbo@gmail.com, Andy, Asare Ohemeng³ andyasare.ohemeng@georgebrown.ca, Banafo, Akrong Godwin² godwinbanakrong@std.uestc.edu.cn
Source:	International Journal of Information & Management Sciences. Jun2021, Vol. 32 Issue 2, p157-176. 20p.
Database:	Business Source Ultimate

Description
ISSN:	10171819
DOI:	10.6186/IJIMS.20210332(2).0004