View in EDS PDF Full Text

Live-Streaming Consumer Experience; the Future of E-commerce and Digital Marketing in Africa: Evidence from China.

Saved in:
Bibliographic Details
Title: Live-Streaming Consumer Experience; the Future of E-commerce and Digital Marketing in Africa: Evidence from China.
Authors: Clement, Addo Prince1,2 prince@std.uestc.edu.cn, Bakabbey, Kulbo Nora2 norakulbo@gmail.com, Andy, Asare Ohemeng3 andyasare.ohemeng@georgebrown.ca, Banafo, Akrong Godwin2 godwinbanakrong@std.uestc.edu.cn
Source: International Journal of Information & Management Sciences. Jun2021, Vol. 32 Issue 2, p157-176. 20p.
Database: Business Source Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 156010419
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Live-Streaming Consumer Experience; the Future of E-commerce and Digital Marketing in Africa: Evidence from China.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Clement%2C+Addo+Prince%22">Clement, Addo Prince</searchLink><relatesTo>1,2</relatesTo><i> prince@std.uestc.edu.cn</i><br /><searchLink fieldCode="AR" term="%22Bakabbey%2C+Kulbo+Nora%22">Bakabbey, Kulbo Nora</searchLink><relatesTo>2</relatesTo><i> norakulbo@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Andy%2C+Asare+Ohemeng%22">Andy, Asare Ohemeng</searchLink><relatesTo>3</relatesTo><i> andyasare.ohemeng@georgebrown.ca</i><br /><searchLink fieldCode="AR" term="%22Banafo%2C+Akrong+Godwin%22">Banafo, Akrong Godwin</searchLink><relatesTo>2</relatesTo><i> godwinbanakrong@std.uestc.edu.cn</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Information+%26+Management+Sciences%22">International Journal of Information & Management Sciences</searchLink>. Jun2021, Vol. 32 Issue 2, p157-176. 20p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=156010419
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.6186/IJIMS.20210332(2).0004
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 20
        StartPage: 157
    Titles:
      – TitleFull: Live-Streaming Consumer Experience; the Future of E-commerce and Digital Marketing in Africa: Evidence from China.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Clement, Addo Prince
      – PersonEntity:
          Name:
            NameFull: Bakabbey, Kulbo Nora
      – PersonEntity:
          Name:
            NameFull: Andy, Asare Ohemeng
      – PersonEntity:
          Name:
            NameFull: Banafo, Akrong Godwin
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 06
              Text: Jun2021
              Type: published
              Y: 2021
          Identifiers:
            – Type: issn-print
              Value: 10171819
          Numbering:
            – Type: volume
              Value: 32
            – Type: issue
              Value: 2
          Titles:
            – TitleFull: International Journal of Information & Management Sciences
              Type: main
ResultId 1