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The Influence of Social Norms on Consumer Behavior: A Meta-Analysis.

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Title: The Influence of Social Norms on Consumer Behavior: A Meta-Analysis.
Authors: Melnyk, Vladimir1 (AUTHOR) Vladimir.Melnyk@uc3m.es, Carrillat, François A.2 (AUTHOR) Francois.Carrillat@hec.ca, Melnyk, Valentyna3 (AUTHOR) Vladimir.Melnyk@uc3m.es
Source: Journal of Marketing. May2022, Vol. 86 Issue 3, p98-120. 23p. 1 Diagram, 5 Charts, 3 Graphs.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429211029199