Conducting Research in Marketing with Quasi-Experiments.

Saved in:
Bibliographic Details
Title: Conducting Research in Marketing with Quasi-Experiments.
Authors: Goldfarb, Avi1 (AUTHOR) agoldfarb@rotman.utoronto.ca, Tucker, Catherine2 (AUTHOR) agoldfarb@rotman.utoronto.ca, Wang, Yanwen3 (AUTHOR) yanwen.wang@sauder.ubc.ca
Source: Journal of Marketing. May2022, Vol. 86 Issue 3, p1-20. 20p. 3 Charts.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:00222429
DOI:10.1177/00222429221082977