Conducting Research in Marketing with Quasi-Experiments.
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| Title: | Conducting Research in Marketing with Quasi-Experiments. |
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| Authors: | Goldfarb, Avi1 (AUTHOR) agoldfarb@rotman.utoronto.ca, Tucker, Catherine2 (AUTHOR) agoldfarb@rotman.utoronto.ca, Wang, Yanwen3 (AUTHOR) yanwen.wang@sauder.ubc.ca |
| Source: | Journal of Marketing. May2022, Vol. 86 Issue 3, p1-20. 20p. 3 Charts. |
| Database: | Business Source Ultimate |
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| ISSN: | 00222429 |
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| DOI: | 10.1177/00222429221082977 |