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Conducting Research in Marketing with Quasi-Experiments.

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Title: Conducting Research in Marketing with Quasi-Experiments.
Authors: Goldfarb, Avi1 (AUTHOR) agoldfarb@rotman.utoronto.ca, Tucker, Catherine2 (AUTHOR) agoldfarb@rotman.utoronto.ca, Wang, Yanwen3 (AUTHOR) yanwen.wang@sauder.ubc.ca
Source: Journal of Marketing. May2022, Vol. 86 Issue 3, p1-20. 20p. 3 Charts.
Database: Business Source Ultimate
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An: 156073801
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PubType: Academic Journal
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  Data: Conducting Research in Marketing with Quasi-Experiments.
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  Data: <searchLink fieldCode="AR" term="%22Goldfarb%2C+Avi%22">Goldfarb, Avi</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> agoldfarb@rotman.utoronto.ca</i><br /><searchLink fieldCode="AR" term="%22Tucker%2C+Catherine%22">Tucker, Catherine</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> agoldfarb@rotman.utoronto.ca</i><br /><searchLink fieldCode="AR" term="%22Wang%2C+Yanwen%22">Wang, Yanwen</searchLink><relatesTo>3</relatesTo> (AUTHOR)<i> yanwen.wang@sauder.ubc.ca</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. May2022, Vol. 86 Issue 3, p1-20. 20p. 3 Charts.
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RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/00222429221082977
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 20
        StartPage: 1
    Titles:
      – TitleFull: Conducting Research in Marketing with Quasi-Experiments.
        Type: main
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      – PersonEntity:
          Name:
            NameFull: Goldfarb, Avi
      – PersonEntity:
          Name:
            NameFull: Tucker, Catherine
      – PersonEntity:
          Name:
            NameFull: Wang, Yanwen
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      – BibEntity:
          Dates:
            – D: 01
              M: 05
              Text: May2022
              Type: published
              Y: 2022
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              Value: 00222429
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              Value: 86
            – Type: issue
              Value: 3
          Titles:
            – TitleFull: Journal of Marketing
              Type: main
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