Is Distance Really Dead in the Online World? The Moderating Role of Geographical Distance on the Effectiveness of Electronic Word of Mouth.
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| Title: | Is Distance Really Dead in the Online World? The Moderating Role of Geographical Distance on the Effectiveness of Electronic Word of Mouth. |
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| Authors: | Todri, Vilma1 (AUTHOR) vtodri@emory.edu, Adamopoulos, Panagiotis (AUTHOR), Andrews, Michelle1 (AUTHOR) vtodri@emory.edu |
| Source: | Journal of Marketing. Jul2022, Vol. 86 Issue 4, p118-140. 23p. 6 Charts, 1 Graph, 1 Map. |
| Database: | Business Source Ultimate |
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| ISSN: | 00222429 |
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| DOI: | 10.1177/00222429211034414 |
