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Is Distance Really Dead in the Online World? The Moderating Role of Geographical Distance on the Effectiveness of Electronic Word of Mouth.

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Title: Is Distance Really Dead in the Online World? The Moderating Role of Geographical Distance on the Effectiveness of Electronic Word of Mouth.
Authors: Todri, Vilma1 (AUTHOR) vtodri@emory.edu, Adamopoulos, Panagiotis (AUTHOR), Andrews, Michelle1 (AUTHOR) vtodri@emory.edu
Source: Journal of Marketing. Jul2022, Vol. 86 Issue 4, p118-140. 23p. 6 Charts, 1 Graph, 1 Map.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Is Distance Really Dead in the Online World? The Moderating Role of Geographical Distance on the Effectiveness of Electronic Word of Mouth.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1177/00222429211034414
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      – Code: eng
        Text: English
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        PageCount: 23
        StartPage: 118
    Titles:
      – TitleFull: Is Distance Really Dead in the Online World? The Moderating Role of Geographical Distance on the Effectiveness of Electronic Word of Mouth.
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            NameFull: Todri, Vilma
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            NameFull: Adamopoulos, Panagiotis
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            NameFull: Andrews, Michelle
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            – D: 01
              M: 07
              Text: Jul2022
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              Y: 2022
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              Value: 86
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              Value: 4
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            – TitleFull: Journal of Marketing
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