The Moderating Role of Gender on Pathos and Logos in Online Shopping Behavior.

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Bibliographic Details
Title:	The Moderating Role of Gender on Pathos and Logos in Online Shopping Behavior.
Authors:	Verma, Vishal¹, Anand, Swati¹, Mishra, Kushendra¹
Source:	International Journal of Applied Management Theory & Research (IJAMTR). 2022, Vol. 4 Issue 1, p1-19. 19p.
Database:	Business Source Ultimate

Description
ISSN:	25724819
DOI:	10.4018/IJAMTR.288508