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The Moderating Role of Gender on Pathos and Logos in Online Shopping Behavior.

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Title: The Moderating Role of Gender on Pathos and Logos in Online Shopping Behavior.
Authors: Verma, Vishal1, Anand, Swati1, Mishra, Kushendra1
Source: International Journal of Applied Management Theory & Research (IJAMTR). 2022, Vol. 4 Issue 1, p1-19. 19p.
Database: Business Source Ultimate
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Header DbId: bsu
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PubType: Academic Journal
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=157310789
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        Value: 10.4018/IJAMTR.288508
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 1
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      – TitleFull: The Moderating Role of Gender on Pathos and Logos in Online Shopping Behavior.
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            NameFull: Verma, Vishal
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            NameFull: Anand, Swati
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            NameFull: Mishra, Kushendra
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              Text: 2022
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