A renewable resource model of health decision-making: insights to improve health marketing.
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| Title: | A renewable resource model of health decision-making: insights to improve health marketing. |
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| Authors: | Lord Ferguson, Sarah1 (AUTHOR) stl10@sfu.ca, Berthon, Pierre2 (AUTHOR) |
| Source: | AMS Review. Jun2022, Vol. 12 Issue 1/2, p71-84. 14p. |
| Database: | Business Source Ultimate |
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| ISSN: | 1869814X |
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| DOI: | 10.1007/s13162-021-00208-w |