A renewable resource model of health decision-making: insights to improve health marketing.

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Bibliographic Details
Title: A renewable resource model of health decision-making: insights to improve health marketing.
Authors: Lord Ferguson, Sarah1 (AUTHOR) stl10@sfu.ca, Berthon, Pierre2 (AUTHOR)
Source: AMS Review. Jun2022, Vol. 12 Issue 1/2, p71-84. 14p.
Database: Business Source Ultimate
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Description
ISSN:1869814X
DOI:10.1007/s13162-021-00208-w