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Variety Effects in Mobile Advertising.

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Bibliographic Details
Title: Variety Effects in Mobile Advertising.
Authors: Rafieian, Omid1 (AUTHOR) or83@cornell.edu, Yoganarasimhan, Hema2 (AUTHOR) or83@cornell.edu
Source: Journal of Marketing Research (JMR). Aug2022, Vol. 59 Issue 4, p718-738. 21p. 6 Diagrams, 3 Charts, 4 Graphs.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437211056090