Bayesian Consumer Profiling: How to Estimate Consumer Characteristics from Aggregate Data.
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| Title: | Bayesian Consumer Profiling: How to Estimate Consumer Characteristics from Aggregate Data. |
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| Authors: | De Bruyn, Arnaud1 (AUTHOR) debruyn@essec.edu, Otter, Thomas2 (AUTHOR) Otter@marketing.uni-frankfurt.de |
| Source: | Journal of Marketing Research (JMR). Aug2022, Vol. 59 Issue 4, p755-774. 20p. 1 Diagram, 6 Charts, 3 Graphs. |
| Database: | Business Source Ultimate |
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| ISSN: | 00222437 |
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| DOI: | 10.1177/00222437211059088 |
