Thumbs Up or Down: Consumer Reactions to Decisions by Algorithms Versus Humans.
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| Title: | Thumbs Up or Down: Consumer Reactions to Decisions by Algorithms Versus Humans. |
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| Authors: | Yalcin, Gizem1 (AUTHOR) yalcin@rsm.nl, Lim, Sarah2 (AUTHOR) lim110@illinois.edu, Puntoni, Stefano3 (AUTHOR) spuntoni@rsm.nl, van Osselaer, Stijn M.J.4 (AUTHOR) stijn.vanosselaer@cornell.edu |
| Source: | Journal of Marketing Research (JMR). Aug2022, Vol. 59 Issue 4, p696-717. 22p. 2 Diagrams, 2 Charts, 9 Graphs. |
| Database: | Business Source Ultimate |
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| ISSN: | 00222437 |
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| DOI: | 10.1177/00222437211070016 |
