Time Periods Feel Longer When They Span More Category Boundaries: Evidence from the Lab and the Field.
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| Title: | Time Periods Feel Longer When They Span More Category Boundaries: Evidence from the Lab and the Field. |
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| Authors: | Donnelly, Kristin1 (AUTHOR) kristin_donnelly@haas.berkeley.edu, Compiani, Giovanni2 (AUTHOR) Giovanni.Compiani@chicagobooth.edu, Evers, Ellen R.K.3 (AUTHOR) evers@haas.berkeley.edu |
| Source: | Journal of Marketing Research (JMR). Aug2022, Vol. 59 Issue 4, p821-839. 19p. 3 Charts, 3 Graphs. |
| Database: | Business Source Ultimate |
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| ISSN: | 00222437 |
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| DOI: | 10.1177/00222437211073810 |
