Digital analytics approach to understanding short video advertising in digital marketing.
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| Title: | Digital analytics approach to understanding short video advertising in digital marketing. |
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| Authors: | Addo, Prince Clement1,2 (AUTHOR) prince@std.uestc.edu.cn, Akpatsa, Samuel Kofi3 (AUTHOR), Nukpe, Philip2 (AUTHOR), Ohemeng, Asare Andy4 (AUTHOR), Kulbo, Nora Bakabbey3 (AUTHOR) |
| Source: | Journal of Marketing Theory & Practice. Summer2022, Vol. 30 Issue 3, p405-420. 16p. 4 Diagrams, 5 Charts, 1 Graph. |
| Database: | Business Source Ultimate |
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| ISSN: | 10696679 |
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| DOI: | 10.1080/10696679.2022.2056487 |
