View in EDS HTML Full Text PDF Full Text

Digital analytics approach to understanding short video advertising in digital marketing.

Saved in:
Bibliographic Details
Title: Digital analytics approach to understanding short video advertising in digital marketing.
Authors: Addo, Prince Clement1,2 (AUTHOR) prince@std.uestc.edu.cn, Akpatsa, Samuel Kofi3 (AUTHOR), Nukpe, Philip2 (AUTHOR), Ohemeng, Asare Andy4 (AUTHOR), Kulbo, Nora Bakabbey3 (AUTHOR)
Source: Journal of Marketing Theory & Practice. Summer2022, Vol. 30 Issue 3, p405-420. 16p. 4 Diagrams, 5 Charts, 1 Graph.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 157887176
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Digital analytics approach to understanding short video advertising in digital marketing.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Addo%2C+Prince+Clement%22">Addo, Prince Clement</searchLink><relatesTo>1,2</relatesTo> (AUTHOR)<i> prince@std.uestc.edu.cn</i><br /><searchLink fieldCode="AR" term="%22Akpatsa%2C+Samuel+Kofi%22">Akpatsa, Samuel Kofi</searchLink><relatesTo>3</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Nukpe%2C+Philip%22">Nukpe, Philip</searchLink><relatesTo>2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Ohemeng%2C+Asare+Andy%22">Ohemeng, Asare Andy</searchLink><relatesTo>4</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Kulbo%2C+Nora+Bakabbey%22">Kulbo, Nora Bakabbey</searchLink><relatesTo>3</relatesTo> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Theory+%26+Practice%22">Journal of Marketing Theory & Practice</searchLink>. Summer2022, Vol. 30 Issue 3, p405-420. 16p. 4 Diagrams, 5 Charts, 1 Graph.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=157887176
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1080/10696679.2022.2056487
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 16
        StartPage: 405
    Titles:
      – TitleFull: Digital analytics approach to understanding short video advertising in digital marketing.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Addo, Prince Clement
      – PersonEntity:
          Name:
            NameFull: Akpatsa, Samuel Kofi
      – PersonEntity:
          Name:
            NameFull: Nukpe, Philip
      – PersonEntity:
          Name:
            NameFull: Ohemeng, Asare Andy
      – PersonEntity:
          Name:
            NameFull: Kulbo, Nora Bakabbey
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 06
              Text: Summer2022
              Type: published
              Y: 2022
          Identifiers:
            – Type: issn-print
              Value: 10696679
          Numbering:
            – Type: volume
              Value: 30
            – Type: issue
              Value: 3
          Titles:
            – TitleFull: Journal of Marketing Theory & Practice
              Type: main
ResultId 1