Relationship between Advertising Disclosure, Influencer Credibility and Purchase Intention.
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| Title: | Relationship between Advertising Disclosure, Influencer Credibility and Purchase Intention. |
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| Authors: | Sesar, Vesna1 ivana.martincevic@unin.hr, Martinčević, Ivana1, Boguszewicz-Kreft, Monika2 mboguszewicz@wsb.gda.pl |
| Source: | Journal of Risk & Financial Management. Jul2022, Vol. 15 Issue 7, p276-276. 21p. |
| Database: | Business Source Ultimate |
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| ISSN: | 19118066 |
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| DOI: | 10.3390/jrfm15070276 |