View in EDS HTML Full Text PDF Full Text

Do Backer Affiliations Help or Hurt Crowdfunding Success?

Saved in:
Bibliographic Details
Title: Do Backer Affiliations Help or Hurt Crowdfunding Success?
Authors: Herd, Kelly B.1 (AUTHOR) kelly.herd@uconn.edu, Mallapragada, Girish2 (AUTHOR) kelly.herd@uconn.edu, Narayan, Vishal3 (AUTHOR) bizvn@nus.edu.sg
Source: Journal of Marketing. Sep2022, Vol. 86 Issue 5, p117-134. 18p. 1 Diagram, 6 Charts.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:00222429
DOI:10.1177/00222429211031814