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Do Backer Affiliations Help or Hurt Crowdfunding Success?

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Title: Do Backer Affiliations Help or Hurt Crowdfunding Success?
Authors: Herd, Kelly B.1 (AUTHOR) kelly.herd@uconn.edu, Mallapragada, Girish2 (AUTHOR) kelly.herd@uconn.edu, Narayan, Vishal3 (AUTHOR) bizvn@nus.edu.sg
Source: Journal of Marketing. Sep2022, Vol. 86 Issue 5, p117-134. 18p. 1 Diagram, 6 Charts.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Sep2022, Vol. 86 Issue 5, p117-134. 18p. 1 Diagram, 6 Charts.
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        Value: 10.1177/00222429211031814
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      – Code: eng
        Text: English
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        PageCount: 18
        StartPage: 117
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      – TitleFull: Do Backer Affiliations Help or Hurt Crowdfunding Success?
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            NameFull: Mallapragada, Girish
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            NameFull: Narayan, Vishal
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              M: 09
              Text: Sep2022
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              Value: 86
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