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Drivers of Data Quality in Advertising Research: Differences across MTurk and Professional Panel Samples.

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Bibliographic Details
Title:	Drivers of Data Quality in Advertising Research: Differences across MTurk and Professional Panel Samples.
Authors:	Berry, Christopher¹ (AUTHOR), Kees, Jeremy² (AUTHOR), Burton, Scot³ (AUTHOR)
Source:	Journal of Advertising. Aug/Sep2022, Vol. 51 Issue 4, p515-529. 15p. 1 Diagram, 5 Charts, 1 Graph.
Database:	Business Source Ultimate
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Description
ISSN:	00913367
DOI:	10.1080/00913367.2022.2079026