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The More You Ask, the Less You Get: When Additional Questions Hurt External Validity.

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Title: The More You Ask, the Less You Get: When Additional Questions Hurt External Validity.
Authors: Li, Ye1 (AUTHOR) ye.li@ucr.edu, Krefeld-Schwalb, Antonia2 (AUTHOR) krefeldschwalb@rsm.nl, Wall, Daniel G.3 (AUTHOR) danwall@sas.upenn.edu, Johnson, Eric J.4 (AUTHOR) ejj3@gsb.columbia.edu, Toubia, Olivier5 (AUTHOR) ot2107@gsb.columbia.edu, Bartels, Daniel M.6 (AUTHOR) bartels@uchicago.edu
Source: Journal of Marketing Research (JMR). Oct2022, Vol. 59 Issue 5, p963-982. 20p. 4 Charts, 5 Graphs.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437211073581