APA (7th ed.) Citation

Li, Y., Krefeld-Schwalb, A., Wall, D. G., Johnson, E. J., Toubia, O., & Bartels, D. M. (2022). The More You Ask, the Less You Get: When Additional Questions Hurt External Validity. Journal of Marketing Research (JMR), 59(5), 963. https://doi.org/10.1177/00222437211073581

Chicago Style (17th ed.) Citation

Li, Ye, Antonia Krefeld-Schwalb, Daniel G. Wall, Eric J. Johnson, Olivier Toubia, and Daniel M. Bartels. "The More You Ask, the Less You Get: When Additional Questions Hurt External Validity." Journal of Marketing Research (JMR) 59, no. 5 (2022): 963. https://doi.org/10.1177/00222437211073581.

MLA (9th ed.) Citation

Li, Ye, et al. "The More You Ask, the Less You Get: When Additional Questions Hurt External Validity." Journal of Marketing Research (JMR), vol. 59, no. 5, 2022, p. 963, https://doi.org/10.1177/00222437211073581.