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Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging.

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Bibliographic Details
Title: Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging.
Authors: Salnikova, Ekaterina1 (AUTHOR) eks@mgmt.au.dk, Strizhakova, Yuliya2 (AUTHOR) eks@mgmt.au.dk, Coulter, Robin A.3 (AUTHOR) robin.coulter@uconn.edu
Source: Journal of Marketing Research (JMR). Oct2022, Vol. 59 Issue 5, p983-1001. 19p. 2 Color Photographs, 1 Diagram, 6 Charts, 1 Graph.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437221078522