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Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging.

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Title: Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging.
Authors: Salnikova, Ekaterina1 (AUTHOR) eks@mgmt.au.dk, Strizhakova, Yuliya2 (AUTHOR) eks@mgmt.au.dk, Coulter, Robin A.3 (AUTHOR) robin.coulter@uconn.edu
Source: Journal of Marketing Research (JMR). Oct2022, Vol. 59 Issue 5, p983-1001. 19p. 2 Color Photographs, 1 Diagram, 6 Charts, 1 Graph.
Database: Business Source Ultimate
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  Data: Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Oct2022, Vol. 59 Issue 5, p983-1001. 19p. 2 Color Photographs, 1 Diagram, 6 Charts, 1 Graph.
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1177/00222437221078522
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 983
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      – TitleFull: Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging.
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            NameFull: Salnikova, Ekaterina
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            NameFull: Strizhakova, Yuliya
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            NameFull: Coulter, Robin A.
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              M: 10
              Text: Oct2022
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              Y: 2022
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              Value: 59
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              Value: 5
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