When the Honeymoon Is Over: A Theory of Relationship Liabilities and Evolutionary Processes.

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Bibliographic Details
Title: When the Honeymoon Is Over: A Theory of Relationship Liabilities and Evolutionary Processes.
Authors: Chmielewski-Raimondo, Danielle A.1 (AUTHOR) dchmi@unimelb.edu.au, Shamsollahi, Ali1 (AUTHOR), Bell, Simon J.1 (AUTHOR), Heide, Jan B.1 (AUTHOR)
Source: Journal of Marketing. Nov2022, Vol. 86 Issue 6, p32-49. 18p. 1 Diagram, 2 Charts.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429211062247