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From Vision to Reality: Lessons in Creating a Marketplace of Ideas.

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Title: From Vision to Reality: Lessons in Creating a Marketplace of Ideas.
Authors: Moorman, Christine1 (AUTHOR) moorman@duke.edu, van Heerde, Harald J.2 (AUTHOR) h.vanheerde@unsw.edu.au, Page Moreau, C.3 (AUTHOR) page.moreau@wisc.edu, Palmatier, Robert W.4 (AUTHOR) palmatrw@uw.edu
Source: Journal of Marketing. Nov2022, Vol. 86 Issue 6, p4-12. 9p. 3 Charts.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429221129661