View in EDS HTML Full Text PDF Full Text

From Vision to Reality: Lessons in Creating a Marketplace of Ideas.

Saved in:
Bibliographic Details
Title: From Vision to Reality: Lessons in Creating a Marketplace of Ideas.
Authors: Moorman, Christine1 (AUTHOR) moorman@duke.edu, van Heerde, Harald J.2 (AUTHOR) h.vanheerde@unsw.edu.au, Page Moreau, C.3 (AUTHOR) page.moreau@wisc.edu, Palmatier, Robert W.4 (AUTHOR) palmatrw@uw.edu
Source: Journal of Marketing. Nov2022, Vol. 86 Issue 6, p4-12. 9p. 3 Charts.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 159683527
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: From Vision to Reality: Lessons in Creating a Marketplace of Ideas.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Moorman%2C+Christine%22">Moorman, Christine</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> moorman@duke.edu</i><br /><searchLink fieldCode="AR" term="%22van+Heerde%2C+Harald+J%2E%22">van Heerde, Harald J.</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> h.vanheerde@unsw.edu.au</i><br /><searchLink fieldCode="AR" term="%22Page+Moreau%2C+C%2E%22">Page Moreau, C.</searchLink><relatesTo>3</relatesTo> (AUTHOR)<i> page.moreau@wisc.edu</i><br /><searchLink fieldCode="AR" term="%22Palmatier%2C+Robert+W%2E%22">Palmatier, Robert W.</searchLink><relatesTo>4</relatesTo> (AUTHOR)<i> palmatrw@uw.edu</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Nov2022, Vol. 86 Issue 6, p4-12. 9p. 3 Charts.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=159683527
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/00222429221129661
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 9
        StartPage: 4
    Titles:
      – TitleFull: From Vision to Reality: Lessons in Creating a Marketplace of Ideas.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Moorman, Christine
      – PersonEntity:
          Name:
            NameFull: van Heerde, Harald J.
      – PersonEntity:
          Name:
            NameFull: Page Moreau, C.
      – PersonEntity:
          Name:
            NameFull: Palmatier, Robert W.
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 11
              Text: Nov2022
              Type: published
              Y: 2022
          Identifiers:
            – Type: issn-print
              Value: 00222429
          Numbering:
            – Type: volume
              Value: 86
            – Type: issue
              Value: 6
          Titles:
            – TitleFull: Journal of Marketing
              Type: main
ResultId 1