Integrating gender into social marketing programmes.

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Bibliographic Details
Title: Integrating gender into social marketing programmes.
Authors: Aya Pastrana, Nathaly1,2 (AUTHOR) aya.nathaly@imek.org.co, Somerville, Claire3 (AUTHOR), Suggs, L. Suzanne2,4 (AUTHOR)
Source: Journal of Marketing Management. Sep2022, Vol. 38 Issue 11/12, p1072-1103. 32p. 1 Black and White Photograph, 1 Diagram, 4 Charts.
Database: Business Source Ultimate
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ISSN:0267257X
DOI:10.1080/0267257X.2022.2071964