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How to Go GloCal: Omni-Brand Orientation Framework.

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Bibliographic Details
Title:	How to Go GloCal: Omni-Brand Orientation Framework.
Authors:	Schmidt-Devlin, Ellen¹ (AUTHOR) ellens@uoregon.edu, Özsomer, Ayşegül² (AUTHOR) ellens@uoregon.edu, Newmeyer, Casey E.³ (AUTHOR) cenewmeyer@gmail.com
Source:	Journal of International Marketing. Dec2022, Vol. 30 Issue 4, p1-20. 20p. 1 Diagram, 6 Charts.
Database:	Business Source Ultimate
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Description
ISSN:	1069031X
DOI:	10.1177/1069031X211070607