View in EDS HTML Full Text PDF Full Text

How to Go GloCal: Omni-Brand Orientation Framework.

Saved in:
Bibliographic Details
Title: How to Go GloCal: Omni-Brand Orientation Framework.
Authors: Schmidt-Devlin, Ellen1 (AUTHOR) ellens@uoregon.edu, Özsomer, Ayşegül2 (AUTHOR) ellens@uoregon.edu, Newmeyer, Casey E.3 (AUTHOR) cenewmeyer@gmail.com
Source: Journal of International Marketing. Dec2022, Vol. 30 Issue 4, p1-20. 20p. 1 Diagram, 6 Charts.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 159931321
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: How to Go GloCal: Omni-Brand Orientation Framework.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Schmidt-Devlin%2C+Ellen%22">Schmidt-Devlin, Ellen</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> ellens@uoregon.edu</i><br /><searchLink fieldCode="AR" term="%22Özsomer%2C+Ayşegül%22">Özsomer, Ayşegül</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> ellens@uoregon.edu</i><br /><searchLink fieldCode="AR" term="%22Newmeyer%2C+Casey+E%2E%22">Newmeyer, Casey E.</searchLink><relatesTo>3</relatesTo> (AUTHOR)<i> cenewmeyer@gmail.com</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+International+Marketing%22">Journal of International Marketing</searchLink>. Dec2022, Vol. 30 Issue 4, p1-20. 20p. 1 Diagram, 6 Charts.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=159931321
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/1069031X211070607
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 20
        StartPage: 1
    Titles:
      – TitleFull: How to Go GloCal: Omni-Brand Orientation Framework.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Schmidt-Devlin, Ellen
      – PersonEntity:
          Name:
            NameFull: Özsomer, Ayşegül
      – PersonEntity:
          Name:
            NameFull: Newmeyer, Casey E.
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 12
              Text: Dec2022
              Type: published
              Y: 2022
          Identifiers:
            – Type: issn-print
              Value: 1069031X
          Numbering:
            – Type: volume
              Value: 30
            – Type: issue
              Value: 4
          Titles:
            – TitleFull: Journal of International Marketing
              Type: main
ResultId 1