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The Impact of Subscription Programs on Customer Purchases.

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Bibliographic Details
Title:	The Impact of Subscription Programs on Customer Purchases.
Authors:	Iyengar, Raghuram¹ (AUTHOR) riyengar@wharton.upenn.edu, Park, Young-Hoon² (AUTHOR) yp34@cornell.edu, Yu, Qi³ (AUTHOR) qiyu@smu.edu.sg
Source:	Journal of Marketing Research (JMR). Dec2022, Vol. 59 Issue 6, p1101-1119. 19p. 8 Charts, 4 Graphs.
Database:	Business Source Ultimate
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Description
ISSN:	00222437
DOI:	10.1177/00222437221080163