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The Impact of Subscription Programs on Customer Purchases.

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Title: The Impact of Subscription Programs on Customer Purchases.
Authors: Iyengar, Raghuram1 (AUTHOR) riyengar@wharton.upenn.edu, Park, Young-Hoon2 (AUTHOR) yp34@cornell.edu, Yu, Qi3 (AUTHOR) qiyu@smu.edu.sg
Source: Journal of Marketing Research (JMR). Dec2022, Vol. 59 Issue 6, p1101-1119. 19p. 8 Charts, 4 Graphs.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Dec2022, Vol. 59 Issue 6, p1101-1119. 19p. 8 Charts, 4 Graphs.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1177/00222437221080163
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 1101
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      – TitleFull: The Impact of Subscription Programs on Customer Purchases.
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            NameFull: Iyengar, Raghuram
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            NameFull: Park, Young-Hoon
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            NameFull: Yu, Qi
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            – D: 01
              M: 12
              Text: Dec2022
              Type: published
              Y: 2022
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              Value: 59
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              Value: 6
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            – TitleFull: Journal of Marketing Research (JMR)
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