A comparison between the wholesale model and the agency model with different launch strategies in the book supply chain.
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| Title: | A comparison between the wholesale model and the agency model with different launch strategies in the book supply chain. |
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| Authors: | Ke, Hua1 (AUTHOR), Ye, Shujun1 (AUTHOR), Mo, Yutong1 (AUTHOR) moyutong@tongji.edu.cn |
| Source: | Electronic Commerce Research. Dec2022, Vol. 22 Issue 4, p1491-1513. 23p. |
| Database: | Business Source Ultimate |
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| ISSN: | 13895753 |
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| DOI: | 10.1007/s10660-021-09474-z |
