How Affective Displays and Self-Construal Impact Consumers' Generosity.
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| Title: | How Affective Displays and Self-Construal Impact Consumers' Generosity. |
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| Authors: | Mesler, Rhiannon MacDonnell1 (AUTHOR) rhiannon.mesler@gmail.com, Simpson, Bonnie2 (AUTHOR) |
| Source: | Journal of Nonprofit & Public Sector Marketing. Nov/Dec2022, Vol. 34 Issue 5, p501-526. 26p. 1 Color Photograph, 1 Diagram, 10 Charts, 2 Graphs. |
| Database: | Business Source Ultimate |
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| ISSN: | 10495142 |
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| DOI: | 10.1080/10495142.2021.1939225 |
