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Building on a Long Needed Seminal Contribution.

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Bibliographic Details
Title: Building on a Long Needed Seminal Contribution.
Authors: Shapiro, Stanley J.1 (AUTHOR) sshapiro@sfu.ca
Source: Journal of Macromarketing. Dec2022, Vol. 42 Issue 4, p603-608. 6p.
Database: Business Source Ultimate
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Description
ISSN:02761467
DOI:10.1177/02761467211073515